About SCRGroup / Refuture Foundation
SCRgroup is a leader in the recovery of unwanted clothing, diverting clothing from landfill and giving garments a second life in local and global communities. Every day, SCRgroup collects a kilogram of unwanted clothing across Australia.
They are a certified B Corp and partner with organisations that create jobs and strengthen communities. This includes employment pathways through Australian Disability Enterprises and support for charities such as Lifeline and The Smith Family. Giving back is built into how SCRgroup operates.
The Challenge
In late 2023, SCRgroup visited Ghana and Kenya to understand on the ground outcomes of secondhand clothing flows. They saw thriving micro businesses supported by the trade, alongside the reality of garments arriving that cannot be sold and end up as waste.
The experience highlighted a critical issue: meaningful change requires transparency and responsible practices across every step of the supply chain, from shipping and sorting through to trading and end-of-life outcomes.
At the same time, SCRgroup set out to build a Foundation to deliver measurable social impact. The challenge was turning that ambition into a clear strategy, a strong identity, and an operating model built for real outcomes.
The Approach
The approach involved identifying the priority initiatives that could accelerate growth for the Foundation with strategic planning being the first step. Together we focused on where Refuture could make the biggest difference across international development support, education, advocacy, and thought leadership. Once the strategic plan and roadmap were in place, we turned to the brand. We developed a distinctive brand so that the Foundation could build trust with stakeholders and connect respectfully with communities.
The Deliverables
- Diagnosis – structure and funding
- Formulation – 3 year impact matrix
- Strategic roadmap
- Prospectus materials
- Brand strategy development
- Name and visual brand creation
- Foundation Brand toolkit
The Results
Refuture Foundation launched in 2024 with a clear roadmap and a distinctive identity to advance ethical and transparent practices in the global secondhand clothing trade. The Foundation has delivered six projects focused on reducing textile waste and strengthening social and economic outcomes for communities most affected by the trade. Early impact includes US$7,800 to expand The Revival Studio’s upcycling work in Accra’s Kantamanto Market and A$10,000 in crisis relief following the January 2024 fire, supporting market workers and women traders. By backing initiatives like Africa Collects Textiles and broader research into global secondhand clothing flows, Refuture Foundation continues to strengthen fairer trade systems and scale its positive environmental and social outcomes.
