We are a growth strategy consultancy that activates ambitious businesses to maximise their value.

We are experienced business leaders with a track record of making bold winning moves.

We put purpose at the centre of strategy to align everyone who matters to deliver a result that is bigger than the sum of its parts.

We exist in order to fulfil the potential of people and businesses to succeed and do good.

We are The Growth Activists.


Our unique framework aligns a broader group of stakeholders and puts your organisation’s purpose at the centre of strategy. This purpose-led methodology drives rapid growth and maximises the value of your business.
We collaborate with you to develop effective plans built on solid strategic research and brave creative thinking. We equip you with a roadmap that grows brand value and activates your growth levers across geographies, channels, categories and customers.
Our programs are delivered by business leaders who understand the culture and capability needs of the new economy. Courses provide the new skills, confidence and inspiration required to retain and advance the talent in your organisation.


Our culture is our unfair advantage. We are purpose-driven business leaders, obsessed with fulfilling the potential of people and businesses. We have real-life experience growing, transforming & exiting businesses and know that making work human is key to success.

Rosanna Iacono

Rosanna is a business leader with 25 years experience working with some of the world’s leading brands, including 16 years internationally with Nike and Levi’s, and C-suite roles in Australia delivering exits for Private Equity-owned businesses like Sheridan and Jurlique. She also sits on 2 NFP boards

Rosanna’s key practice areas of strategic planning, innovation, brand, and category, channel and geographic expansion, enable businesses to grow rapidly, efficiently and sustainably.

Rob Shwetz

Rob is a senior business leader with more than 20 years’ experience in executive roles across media and publishing, including Fairfax, Publicis, chinadotcom and MediaCom.

Rob’s key practice areas – customer and business insights, media, communications and customer experience – deliver competitive advantage for our clients to accelerate their growth.

Rob also works at board level and advises on business model innovation in the start-up space.

Phil Brown

Creating, planning and distributing content for nearly 20 years, Phil has headed up content and strategy departments for several agencies, but also brings extensive client-side experience having held senior marketing roles in a diverse range of organisations including big business, federal and state governments and not-for-profits.

In his key practice areas of brand, communications and content marketing, Phil enables businesses to accelerate their growth through a strategy first approach.