We are a strategy and communication consultancy that activates courageous organisations. 

We turn provocative thinking into action for lasting positive impact and value.

We are an extraordinary combination of accomplished leaders obsessed with making organisations better.

We exist in order to fulfil the potential of people  to succeed and do good.

We are The Growth Activists.


Our unique framework aligns a broader group of stakeholders and puts your organisation’s purpose at the centre of strategy. This purpose-led methodology drives rapid growth and maximises the value of your business.


We collaborate with you to develop effective plans built on solid strategic research and brave creative thinking. We equip you with a roadmap that grows brand value and activates your growth levers across geographies, channels, categories and customers.
Purpose-driven organisations outperform their competition with sustainable operating models that protect people, the planet and profit.  From audit & assessment, to planning & implementation, our B Corp consultants guide your journey to growing ‘good’ business. 


Our culture is our unfair advantage. We are purpose-driven business leaders, obsessed with fulfilling the potential of people and businesses. We have real-life experience growing, transforming & exiting businesses.

Rosanna Iacono
– Managing Partner & Advisor


Rosanna is a business leader with 25 years experience working with some of the world’s leading brands, including 16 years internationally with Nike and Levi’s, and C-suite roles in Australia delivering exits for Private Equity-owned businesses like Sheridan and Jurlique. Rosanna is a B Corp-trained B Consultant, is the Chair of NFP Stretch-A-Family and is an advisor to female-led retail-tech start-ups.

Rosanna’s key practice areas of strategic planning, responsible business, innovation, brand, and category, channel and geographic expansion, enable businesses to grow rapidly, efficiently, sustainably and ethically.

Rob Shwetz
Partner & Advisor


Rob is a senior business leader with more than 20 years’ experience in executive roles across media and publishing, including Fairfax, Publicis, chinadotcom and MediaCom.

Rob’s key practice areas – customer and business insights, media, communications, customer experience and responsible business – deliver competitive advantage for our clients to accelerate their growth. Rob is a B Corp-trained B Consultant, works at board level and advises on business model innovation in the start-up space.

Phil Brown
– Partner & Advisor

Creating, planning and distributing content for nearly 20 years, Phil has headed up content and strategy departments for several agencies, but also brings extensive client-side experience having held senior marketing roles in a diverse range of organisations including big business, federal and state governments and not-for-profits.

In his key practice areas of brand, communications and content marketing, Phil enables businesses to accelerate their growth through a strategy first approach.

Kirsty Simmonds, Principal
–  Responsible Business & B Corp

Kirsty is a business leader with over 25 years experience working with leading organisations, including 20 years in ASX listed financial services business AMP. Kirsty leads The Growth Activists’ Responsible Business practice and is an accredited B Consultant. She was one of the first professionals selected by B Lab to become an adviser in the region. Kirsty’s other practice areas include business strategy, brand strategy, reputation management and CX .

Kirsty has also worked across data and interactive media, tech, medical, fashion, tourism, and the arts. She led sponsor commercialisation strategies for the Sydney and London Olympic Games and the brand transition program for the corporate merger of AMP and AXA. Kirsty volunteers as an adviser to charities, with particular focus on services for women in need and early childhood education.

Erin Parry
– Group Account Director

Erin is a skillful project executive and people leader with a strategic mindset and creative flair. Her experience includes 8 years internationally with DDB London and adam&eveDDB working with clients like Tourism Australia and Philips, as well as 5 years at JOY in Sydney where was the Senior Account Director on a large portfolio of Vicinity retail centres, Chartered Accountants ANZ and Art Gallery of NSW.

Erin is highly accomplished in leading campaigns and projects for large, complex, multi-faceted brands. Her local and global client service experience spans a wide range of business sectors, across all media. Her mission is to deliver on-time, on-budget and on-brief, whilst helping brands grow through memorable work that resonates with audiences and is loved by all stakeholders.

Paul Graham-Dumbrell
– Senior Account Director

Paul is a seasoned Marketing and Digital Strategy professional with over 22 years experience successfully translating business objectives into go-to-market strategies that deliver outstanding results. As a team leader and creative problem-solver Paul has delivered winning strategic projects and digital campaigns for start-ups all the way through to ASX-listed enterprise businesses.

Paul’s experience spans across a range of industries including SaaS, FMCG, retail, tourism, health, higher education and government. He has worked both agency and client-side and is deeply empathetic to the needs of all stakeholders.

Martin Jomoa, Senior Advisor
– Retail & Technology

Martin is an accomplished business leader with over 30 years of international fashion retail, retail technology, product and production experience with global brands. As well as co-founding his own streetwear brand, he has enjoyed a career with international retailers Next, Topshop/Topman, House of Fraser and ASOS in the UK, and Woolworths and Saba in Australia.

Martin supports clients to develop financial, commercial and organisational capability. Recent projects include overseeing the development of a software solution to digitise the product development process into a SAAS platform. Martin also advises retail technology and circular economy start-ups.

Shane Conroy
– Senior Copywriter

Shane is a former editor and journalist, and The Growth Activists’ Senior Copywriter.  Shane has more than 20 years’ experience in journalism and writing. He has held features editor positions at major magazine publishers ACP and Pacific Magazines.

As a freelance copywriter for the last decade, he has authored content for a wide range of leading companies and government organisations in Australia and Asia, including NT Government, Tourism Australia, Business Australia, Telstra, CommBank, KPMG,  Singtel, the Institute of Banking and Finance (IBF) Singapore, and the Singapore Economic Development Board (EDB).

Taylor Wright, Senior Consultant
– Social Media & Content Marketing

Taylor is a senior marketer with more than 8 years experience in digital marketing working across brands such as Expedia Group, Starwood Hotels, Coles Liquor, Compare the Market, and L’Oréal.

Taylor’s key practice areas include creative digital marketing specialising in social media, paid advertising, email, SEM, copywriting and influencer marketing to deliver innovative strategies that drive meaningful conversations.

Maria Lucia Delgado Gil
– Graphic Artist

Maria Lucia is a skilled graphic designer with almost 10 years experience in art direction and visual communication. Her experience includes positions at Ogilvy, The Crowd Co and Nickelodeon, where she held roles spanning from creative to account management.

At The Growth Activists, Maria’s role is to develop compelling visual tools for articulating strategic concepts to multiple stakeholders, and to create effective and engaging campaigns

Pip Shepherd, Communications Consultant
– Internal Communications & Culture

Philippa is a versatile communications professional with strong written skills and proven experience in implementing highly effective external and internal communication programs. Her experience includes the roles of Communications Manager at AMP, Change & Communications Manager at KPMG and Internal Communications Manager at BankWest.

Pip is a creative, ideas-focused thinker with a commitment to maintaining brand integrity and a passion for fostering employee engagement and a strong corporate culture.

Mayank Sinha, Consultant

Mayank is a digital consultant with deep experience across CRM and across multiple platforms, tools and apps, including Active Campaign, Mailchimp, Mailerlite, SendinBlue, Clickfunnel, Membervault, and WordPress. Mayank is also skilled at  connecting apps through Zapier and Integromat.

Mayank is passionate about actively exploring emerging technologies, whilst staying up to date on the industry trends and advancements that will make a difference to our clients’ online effectiveness.

Dr Ilan Kogus, Consultant
– Performance Psychologist and Business Coach

Ilan is a leading performance psychologist and business coach, working closely with business leaders and their teams to build capability and high performance. He combines his understanding of engagement and motivation dynamics with his deep knowledge of change management and growth strategy to create and support winning teams.

Ilan’s experience includes working with national and multinational companies in manufacturing, hi-tech, hospitality, medical, legal, consumer goods and service industries along with national and Olympic sporting teams.