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Bringing the Humanity into SME Banking

Consumer banking is well and truly entrenched into the world of self-service, online, faceless, commoditised financial services products.  When it comes to SME banking, this segment in which businesses can range from a one-person florist to a construction company with revenues of $45 million, a counter trend is emerging.  Bringing the ...

How To Understand Shopper Behaviour During A Pandemic

Covid-19 has changed many things in 2020, and shopper behaviour is high on the list.  With the pandemic still hanging like a dark cloud over the bricks-and-mortar retail environment, shoppers’ expectations have shifted.  Relaxed in-store browsing has largely given way to a more focused approach. Consumers are now more likely to ...

Why Gen Z Hates Your Brand – And How to Win Them Over

In 2019 Generation Z surpassed Millennials as the most populous generation, currently making up 32% of the 7.7 billion humans on the planet. Here in Australia those born between 1995 and 2010 make up 20% of our population and are set to  grow as a group by 17% over the ...

Retail Leadership Skills of the Future

The future is already here - it’s just not evenly distributed. William Gibson The rapid acceleration of trends we’ve seen in the first half of 2020, thanks to COVID-19, prove Gibson right. The speed of adoption of new behaviours was only possible because the ideas and technologies applied ...

Hey, Retailer – Is a Unicorn Eating Your Lunch?

A new breed of retail business is emerging to take the place of those who failed to innovate for the new economy. The failure of traditional retailers to evolve and adapt to the new economy has been well documented. Far less attention has been given to the key characteristics of the ...

The Top 5 Things to Consider When Choosing a Business Consultant

At one point or another in its journey, every business will need to reach out for help to improve its performance. Whether the problem applies to the total business or to one division, once it's clear that internal attempts at improvement are failing, it becomes necessary to search out expert ...

Insight on Research Insights

A while ago, I was working on the strategy team of a large media buying company. A media buyer, in a panic, came running up to our desks. ‘I need some insights.’ ‘What?’ was my response, obviously not having noticed the ‘Take a Number for your Insight’ queue that had been set ...

When CEOs Become Activists

Why more business leaders are putting Purpose first.   There was a time when no CEO in their right mind would dare make a statement that risked customer alienation. Back in 1990, when Michael Jordan was asked why he failed to endorse a local black candidate running against an openly racist incumbent, ...

CSR is Dead

Why Purpose is moving from the sideline to the core of business strategy When the Royal Commission into Banking, Superannuation and Financial Services published its final report in February 2019, the death knell sounded loudly for Corporate Social Responsibility (CSR). Kenneth Hayne’s report implicated Australia's largest financial institutions as having engaged in ...

5 Levers you can pull for explosive growth in your business

In a business environment obsessed with short-term business growth strategy, it's easy to fall into the trap of focussing on tactics that produce the fast results, such as direct response digital marketing. But this approach distracts businesses from putting focus into other tactics that may have a slower delivery but ...

Case Study: Brand Strategy Driving Growth

Driving growth with brand strategy The challenge: FirstWave is an ASX-listed provider of cloud-based cybersecurity. Central to the business’ success is the technology IP that powers their solution. For over 10 years FirstWave had only one customer, Telstra, who white-labelled their product, selling it to SMEs as a Telstra product. Despite a ...

Case Study: Maximising Sale Price Through Brand Equity

 JURLIQUE The challenge: Jurlique was Australia’s largest global beauty business with operations in 22 countries. In Australia the brand had plateaued at number 3 for skincare behind Clarins and Clinique, and in other markets it lacked the brand clarity required to drive rapid customer adoption. The challenge was to significantly accelerate brand-led ...