What is B Corp? The Revolution Redefining Business Purpose

In an era where the global business landscape is rapidly evolving towards sustainability and purpose, there’s a palpable momentum of companies not just chasing profits, but ardently pursuing a greater good. This commitment to positive change, transparency, and the common good has given rise to the transformative B Corp Certification. Awarded by B Lab, this prestigious recognition celebrates businesses that meet the zenith of social and environmental performance, public transparency, and legal accountability.

Feeling inspired? The journey from problem to action is filled with possibility. Let’s dive into the inspiring world of B Corp, understanding its essence and how your business can be a beacon in this exhilarating movement.

What is B Corp?

B Corp is not just a certification; it’s a revolution. It represents a community of businesses and leaders who are dedicated to using their commercial power to solve social and environmental problems. They are pioneers, innovators, and most importantly, activists.

B Corporations are legally required to consider the impact of their decisions on all stakeholders, not just shareholders. This means aligning profitability with a positive societal impact. It’s about balancing purpose and profit, where companies are as committed to doing good as they are to doing well.

By becoming a B Corp, businesses join a vibrant community that thrives on collaboration, openness, and relentless pursuit of a better future. They become part of a movement that resonates with consumers, employees, and communities worldwide.

What is B Lab?

But who orchestrates this intricate dance between purpose and profit? Enter B Lab, the non-profit organisation behind the B Corp Certification. B Lab is the conductor, guiding companies towards a harmonious blend of financial success and social responsibility.

Founded in 2006, B Lab’s mission is to transform the global economy into a force for good. They develop the metrics, standards, and tools that companies need to meet the rigorous social and environmental performance required for certification.

B Lab believes that businesses should compete not only to be the best in the world but to be the best for the world. They’re not merely an organisation; they’re a catalyst for change, a champion for a more inclusive and sustainable economy.

The Transformative Benefits of B Corp Certification

What exactly are the benefits of becoming a B Corp? 

  1. A Seal of Trust and Credibility

In an era where consumers are becoming increasingly discerning about the brands they support, the B Corp Certification serves as a seal of trust. It’s a clear indicator that a company isn’t just talking the talk, but is genuinely committed to making a positive impact. This certification can significantly enhance a brand’s reputation, fostering trust and loyalty among consumers who prioritize sustainability and ethical practices.

  1. Attracting Like-minded Talent

Today’s workforce, especially the younger generation, is actively seeking employers who align with their values. A B Corp Certification signals to potential employees that a company is dedicated to not just profit, but also to people and the planet. This can be a powerful magnet for attracting and retaining top talent who are passionate about making a difference.

  1. A Community of Changemakers

Becoming a B Corp means joining a global community of like-minded businesses. This network provides a platform for collaboration, sharing best practices, and collectively amplifying the impact. It’s not just about individual success; it’s about coming together to drive systemic change in the business world.

  1. Continuous Improvement

The B Corp assessment process is rigorous, and maintaining the certification requires periodic re-evaluation. This ensures that companies are always on their toes, continuously striving to improve their social and environmental performance. It’s a journey of constant growth, innovation, and commitment to excellence.

  1. A Competitive Edge

In a saturated market, differentiation is key. The B Corp Certification provides businesses with a unique selling proposition, setting them apart from competitors. It’s a statement that says, “We’re not just here to do business; we’re here to do good.” And in a world where consumers are increasingly voting with their wallets, this can translate to a significant competitive advantage.

  1. Driving Stakeholder Value

Traditional businesses often focus solely on shareholder value. In contrast, B Corps recognize the importance of creating value for all stakeholders, including employees, customers, suppliers, the community, and the environment. This holistic approach ensures a more sustainable and inclusive business model, leading to long-term success and resilience.

  1. Future-proofing the Business

The challenges of the 21st century, from climate change to social inequalities, require businesses to adapt and innovate. B Corps are at the forefront of this change, proactively addressing global challenges and positioning themselves as leaders in the new business paradigm. By aligning with the values of the B Corp movement, companies are better equipped to navigate the uncertainties of the future.

  1. Amplifying Brand Story and Purpose

Every brand has a story to tell, and the B Corp Certification can amplify that narrative. It’s a testament to a company’s commitment to a greater purpose, resonating with consumers who are eager to support businesses that align with their values.

How do I certify as a B Corp?

Embarking on the journey to become a B Corp is both an inspiring and a challenging adventure. It’s a roadmap that leads businesses towards becoming leaders in responsible growth.

Assessment: Begin by taking the B Impact Assessment (BIA). This comprehensive analysis evaluates your company’s overall social and environmental performance.

Improvement: Based on your BIA score, identify areas where your company can make tangible improvements. The process encourages a holistic view of how your business can positively impact society.

Verification: B Lab’s rigorous verification process ensures that your practices meet the high standards set for B Corp Certification. It involves thorough reviews, documentation, and even on-site visits.

Legal Alignment: Adopt the legal framework that ensures a long-term commitment to stakeholder impact, even through changes in company ownership or management.

Certification: Once you have successfully completed the above steps, your business will join the ranks of B Corps, a beacon of hope and a symbol of sustainable, responsible business practices.

What is the B Corp BIA?

The B Corp BIA is more than an assessment; it’s a reflection of your business’s impact on society and the environment. It’s the bridge that connects aspiration with action, evaluating how your company performs in five key areas: Governance, Workers, Community, Environment, and Customers:

  • Governance: How the company is structured and managed
  • Workers: How the company treats its employees
  • Community: How the company interacts with its local community
  • Customers: How the company treats its customers
  • Environment: How the company impacts the environment

Passing the BIA is a journey towards ethical business, a declaration that you stand for something greater.

What is a B Corp consultant?

A B Corp consultant is more than just a title. It’s a calling, a mission to align business with broader societal values. They guide companies to evaluate, improve and certify their processes to meet the high standards of the B Corporation certification. This is an inspirational fusion of social responsibility, environmental stewardship, and traditional business acumen.

Do I need a B Corp consultant to become a B Corp?

Not necessarily, but partnering with a B Corp consultant can be your magic wand to the transformation you seek. They bring expertise, insight, and a roadmap tailored to your unique aspirations and challenges. While you can pursue the B Corp certification independently, having a guiding star in a B Corp consultant illuminates the path.

The other reason for seeking to use a B Lab trained consultant is that many businesses start the BIA internally, and even with Sustainability leads and specialists within the business, they stall. B Corp certification is truly transformative, so the BIA is difficult – it should be. Around the world over 100,000 thousand businesses have used the BIA as a benchmarking and auditing tool to assess their businesses. Only 6000 of those have them gone on to certify as B Corps. That’s a big delta and demonstrates just how difficult it is for organisations to achieve certification. Using a B Corp consultant will avoid common traps, will maximise your points and ensure that you have the best chance possible for certification. 

How do I select a B Corp consultant?

Choosing the right B Corp consultant is like finding the right dance partner; it requires harmony, understanding, and connection.

Align with Values: Ensure your consultant embodies the B Corp principles.

Check Credentials and Experience: Ask for case studies, references, and certifications.

Establish Clear Communication: Your consultant should inspire confidence and articulate complex ideas with clarity.

Look for Customised Solutions: Each business is unique, and your consultant should appreciate and amplify your uniqueness.


B Corp and B Lab symbolise more than a certification or an organisation. The journey towards becoming a B Corp isn’t just a process; it’s a profound commitment to positive change, innovation, and responsible growth.

B Corp consultants are not just guides; they are partners in your journey towards a more sustainable and socially responsible business world. They stand at the intersection of passion, business, and change, beckoning you to join them.

It’s a choice. A choice to be more, do more, and inspire more. A choice to lead with purpose and leave a legacy. Isn’t it time you made that choice?

Your path to becoming a B Corp doesn’t have to be a solo journey; we’re here to walk it with you. Feel inspired and confident; your future is bright, and it starts with a single step – let’s be good together! 🌱