Our Values and Principles

That business is personal.
That being vulnerable takes courage.
That we need to get comfortable with being uncomfortable.
That you need to listen first in order to be heard.
That you’ve got to keep it real and tell it straight.
That the soft stuff is the hard stuff.
That failure is necessary on the path to success.
That different is awesome.
That profit is compatible with commitment to people and planet.
That tiny ripples can change the world.


A set of brass scales of justice out of balance sitting in the foreground on old timber. Bluerred books form the background.