Fulfilling the potential of people and businesses

Our culture is our unfair advantage. We are purpose-driven business leaders with real-life experience growing, transforming and exiting businesses

Why The Growth Activists?

The Growth Activists is Australia’s largest B Corp consultancy, offering unparalleled expertise in sustainability transformation, engagement, and strategic consulting. We are committed to driving lasting, purpose-driven change by activating courageous organisations for a sustainable future. We’re strategic leaders who partner with businesses dedicated to advancing your impact and unlocking new opportunities for growth and resilience.

Rosanna Iacono

CEO, Co-Founder and B Consultant

Rosanna is a former retail and consumer goods executive with 16 years spent internationally in global leadership roles with Nike and Levi’s, and a further decade in C-Suite roles in Australia including in private equity, before co-founding The Growth Activists in 2018. 

Rosanna’s key practice areas include ESG futures and innovation, circular economy strategy, supply chain transparency, sustainability communications and investor advisory.  
Rosanna is also an advisor to women-led circular economy start-ups, a non-executive director in not-for-profit, and a National Ambassador for Heads Over Heels.

Phil Brown

COO, Co-Founder and B Consultant
 

Creating, planning and distributing content for nearly 20 years, Phil has headed up content and strategy departments for several agencies, but also brings extensive client-side experience having held senior marketing roles in a diverse range of organisations including big business, federal and state governments and not-for-profits. In his key practice areas of brand, communications and content marketing, Phil enables businesses to accelerate their growth through a strategy first approach.

Kirsty Simmonds

ESG Practice Lead and B Consultant
 

Kirsty is a business leader with over 25 years experience working with leading organisations, including 20 years in ASX listed financial services business AMP. Kirsty leads The Growth Activists’ Responsible Business practice and is an accredited B Consultant. She was one of the first professionals selected by B Lab to become an adviser in the region. Kirsty’s other practice areas include business strategy, brand strategy, reputation management and CX .

Kirsty has also worked across data and interactive media, tech, medical, fashion, tourism, and the arts. She led sponsor commercialisation strategies for the Sydney and London Olympic Games and the brand transition program for the corporate merger of AMP and AXA. Kirsty volunteers as an adviser to charities, with particular focus on services for women in need and early childhood education.

Erin Parry

Group Account Director

Erin is a skillful project executive and people leader with a strategic mindset and creative flair. Her experience includes 8 years internationally with DDB London and adam&eveDDB working with clients like Tourism Australia and Philips, as well as 5 years at JOY in Sydney where was the Senior Account Director on a large portfolio of Vicinity retail centres, Chartered Accountants ANZ and Art Gallery of NSW. Erin is highly accomplished in leading campaigns and projects for large, complex, multi-faceted brands. Her local and global client service experience spans a wide range of business sectors, across all media. Her mission is to deliver on-time, on-budget and on-brief, whilst helping brands grow through memorable work that resonates with audiences and is loved by all stakeholders.

Paul Graham-Dumbrell

 Senior Account Director

Paul is a seasoned Brand, Marketing and Digital Strategy professional with over 22 years experience successfully translating business objectives into go-to-market strategies that deliver outstanding results. As a team leader and creative problem-solver Paul has delivered winning strategic projects and digital campaigns for start-ups all the way through to ASX-listed enterprise businesses. Paul’s experience spans across a range of industries including SaaS, FMCG, retail, tourism, health, higher education and government. He has worked both agency and client-side and is deeply empathetic to the needs of all stakeholders. Paul is also ISO14001:2015 Environmental Management Systems certified.

Maryanne Macri

Account Director

Maryanne has extensive experience partnering with organisations to grow, promote and protect their brands. From creative studios to corporate marketing and management consulting, she has worked at the intersection of strategy, creativity and execution for some of the biggest brands in Australia. From financial services, to Government, retail and health – projects have spanned industries and switched between disciplines with a consistent focus on high impact results. She is an adept problem solver who has led multi-disciplinary teams through complex project management and organisational transformations.

She can engage and inspire through clear communication and project management practices, nurturing client relationships whilst taking on the role of strategic adviser to ensure the delivery of exceptional value.

Leigh Neilson

Responsible Business Consultant

Leigh is an empathetic and collaborative sales leader and client partner with nearly 20 years global experience building brands in luxury branded fashion. She has proven success in the development and execution of ambitious expansion strategies, having continually delivered sustainable and profitable growth, across multiple channels and global regions. Leigh is a qualified Circular Fashion Specialist, passionate about implementing positive change and partnering with individuals and brands to focus on responsible group and business transformation.

Lee Tonito

Sustainability Advisor and B Consultant

Lee Tonitto is a Sustainability Advisor, with 25+ years’ experience working with leading B2B2C organisations, including with listed businesses like AMP, Count Financial, Revlon and Unilever. Lee supports inspiring businesses to measure and improve their social and environmental performance. Drawing on over 25 years of NED and C Suite ANZ region experience in the Retail, Financial Services, and Education sectors, Lee guides businesses using Sustainability Standards, Frameworks and Protocols towards improved environmental and social impact.

Lee is an accredited B Corp Consultant and GRI-trained.

Dr Ilan Kogus

Consultant – Performance Psychologist and Business Coach

Ilan is a leading performance psychologist and business coach, working closely with business leaders and their teams to build capability and high performance. He combines his understanding of engagement and motivation dynamics with his deep knowledge of change management and growth strategy to create and support winning teams. Ilan’s experience includes working with national and multinational companies in manufacturing, hi-tech, hospitality, medical, legal, consumer goods and service industries along with national and Olympic sporting teams.